Marketing Group Blind Dates

Client

Silver Sogaeting

Timeline

3 months

Skills

Copywriting

Branding

Editing

Social Media Strategy

Content Design

Role

Communications Lead

Tools

Canva

Meta Analytics

Figma

Context

Silver is an event-organizing and dating app that plans group blind dates, inspired by Korean sogaeting dating norms.

I rewrote the copy of the dating app's website landing page to align with brand tone and attract new users.

Silver webpage

Solution

Hook: making a first impression with the header

  • Can we introduce a date you'll like—perhaps even love—in person?

    Let us send the time and place.

    Meet them there and test your chemistry in person.

← Question is more inviting

"Perhaps" hints at possibility

Emphasis on "introduce" hints at meaning of "Sogaeting"

← Clear sell: we plan the date and they meet in person.

Introducing the product solution: contextualizing the "why"

  • Find your

    Silver lining

    We host small-group blind dates for 6-8 people, thoughtfully matched based on compatibility and shared intentions.

    Each event is curated based on a shared activity or interest for chemistry to unfold naturally in a relaxed, social ambiance.

    Forget the endless scrolling, unread texts, and silent matches.

    Silver wants to introduce you to try something new, over a shared interest, and in real life.

← 1-1 metaphor with brand name

← Order de-emphasizes the problem and prioritizes the product as a solution

← Mentioning brand name in mission statement sounds more authoritative

"Wants to" inviting but not forceful language

Painting the picture: details about the process

↑

"Bring a friend" ordered last draws attention to new information.

↑

Short + punchy = memorable

"See the vision" metaphor uses trending language among target users: 18-40 year olds

Thank you for reading.

If you'd like to hear more about this project, please email me michelle.yw.wei@gmail.com.

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