Marketing Group Blind Dates

Marketing

Group Blind Dates

Client

Silver Sogaeting

Timeline

3 months

Skills

Copywriting

Branding

Editing

Social Media Strategy

Content Design

Role

Communications Lead

Communica-tions Lead

Tools

Figma

Canva

Meta Analytics

Context

Silver is an event-organizing and dating app that plans group blind dates, inspired by Korean sogaeting dating norms.

I rewrote the copy of the dating app's website landing page to align with brand tone and attract new users.

Silver webpage

Silver webpage

Solution

Hook: making a first impression with the header

Hook: making a first impression

  • Initial Copy

  • Can we introduce a date you'll like—perhaps even love—in person?

    Let us send the time and place.

    Meet them there and test your chemistry in person.

    Redesigned Copy

  • Initial Copy

  • Can we introduce a date you'll like—perhaps even love—in person?

    Let us send the time and place.

    Meet them there and test your chemistry in person.

    Redesigned Copy

← Question is more inviting

• Question is more inviting

"Perhaps" hints at possibility

• "Perhaps" hints at possibility

Emphasis on "introduce" hints at meaning of "Sogaeting"

• Emphasis on "introduce" hints at meaning of "Sogaeting"

← Clear sell: we plan the date and they meet in person.

• Clear sell: we plan the date and they meet in person.

Introducing the product solution: contextualizing the "why"

Introducing the product: contextualizing the "why"

  • Initial Copy

  • Find your

    Silver lining

    We host small-group blind dates for 6-8 people, thoughtfully matched based on compatibility and shared intentions.

    Each event is curated based on a shared activity or interest for chemistry to unfold naturally in a relaxed, social ambiance.

    Forget the endless scrolling, unread texts, and silent matches.

    Silver wants to introduce you to try something new, over a shared interest, and in real life.

    Redesigned Copy

  • Initial Copy

  • Find your

    Silver lining

    We host small-group blind dates for 6-8 people, thoughtfully matched based on compatibility and shared intentions.

    Each event is curated based on a shared activity or interest for chemistry to unfold naturally in a relaxed, social ambiance.

    Forget the endless scrolling, unread texts, and silent matches.

    Silver wants to introduce you to try something new, over a shared interest, and in real life.

    Redesigned Copy

← 1-1 metaphor with brand name

• 1-1 metaphor with brand name

← Order de-emphasizes the problem and prioritizes the product as a solution

• Order de-emphasizes the problem and prioritizes the product as a solution

← Mentioning brand name in mission statement sounds more authoritative

• Mentioning brand name in mission statement sounds more authoritative

"Wants to" inviting but not forceful language

• "Wants to:" inviting but not forceful language

Painting the picture: details about the process

Painting the picture:

details about the process

  • Initial Copy

  • Redesigned Copy

↑

"Bring a friend" ordered last draws attention to new information.

↑

Short + punchy = memorable

"See the vision" metaphor uses trending language among target users: 18-40 year olds

  • Initial Copy

  • Redesigned Copy

  • Initial Copy

  • Redesigned Copy

• "Bring a friend" ordered last draws attention to new information.

• "Bring a friend" ordered last draws attention to new info.

• Short + punchy = memorable

• "See the vision" metaphor uses trending language among target users: 18-40 year olds

  • Initial Copy

  • Redesigned Copy

• Short + punchy = memorable

• "See the vision" metaphor is trending language among target users: 18-40 year olds

Previous Project

If you'd like to chat about my work, please email or message me. I'm always happy to connect!

Thank you for reading.

I'm always happy to chat about design,

short stories, or translation theory.

Let's get coffee!

I'm always happy to chat about design, short stories, or translation theory.

Let's get coffee!