Marketing Group Blind Dates
Marketing
Group Blind Dates
Client
Silver Sogaeting
Timeline
3 months
Skills
Content Strategy
Copywriting
Branding
Social Media Strategy
Editing
Content Strategy
Copywriting
Branding
Social Media
Editing
Role
Communications Lead
Tools
Figma
Canva
Lightroom
Photoshop
Meta Analytics
Brief
I rewrote the copy of the dating app's website landing page to align with brand tone and attract new users.
Context
Silver is an event-organizing and dating app that plans group blind dates, inspired by Korean sogaeting dating norms.
Redesign #1
Make a confident first impression with a direct invite.
Initial Copy
Can we introduce a date you'll like—perhaps even love—in person?
Let us send the time and place.
Meet them there and test your chemistry in person.
Redesigned Copy
Initial Copy
Can we introduce a date you'll like—perhaps even love—in person?
Let us send the time and place.
Meet them there and test your chemistry in person.
Redesigned Copy
Initial Copy
Can we introduce a date you'll like—perhaps even love—in person?
Let us send the time and place.
Meet them there and test your chemistry in person.
Redesigned Copy
• Question is more inviting
• "Perhaps" hints at possibility
•"Introduce" captures meaning of "Sogaeting"
• Emphasis on "introduce" hints at meaning of "Sogaeting"
• Clear sell: we plan the date.
• Clear sell: we plan the date and they meet in person.
Redesign #2
Suggest a date they haven't been on before.
Suggest a date they haven't been on before.
• Question is more inviting
• "Perhaps" hints at possibility
• Emphasis on "introduce" hints at meaning of "Sogaeting"
• Clear sell: we plan the date and they meet in person.
Initial Copy
Find your
Silver lining
We host small-group blind dates for 6-8 people, thoughtfully matched based on compatibility and shared intentions.
Each event is curated based on a shared activity or interest for chemistry to unfold naturally in a relaxed, social ambiance.
Forget the endless scrolling, unread texts, and silent matches.
Silver wants to introduce you to try something new, over a shared interest, and in real life.
Redesigned Copy
Initial Copy
Find your
Silver lining
We host small-group blind dates for 6-8 people, thoughtfully matched based on compatibility and shared intentions.
Each event is curated based on a shared activity or interest for chemistry to unfold naturally in a relaxed, social ambiance.
Forget the endless scrolling, unread texts, and silent matches.
Silver wants to introduce you to try something new, over a shared interest, and in real life.
Redesigned Copy
• 1-1 metaphor "Silver Lining" w/ brand name
• Order emphasizes the product solution over problem
• Order de-emphasizes the problem and prioritizes the product as a solution
• "Wants to:" inviting, not forceful language
• "Wants to:" inviting but not forceful language
Redesign #3
Redesign #3.1
Tease the date without spoiling the surprise.
Initial Copy
Redesigned Copy
↑
"Bring a friend" ordered last draws attention to new information.
↑
Short + punchy = memorable
"See the vision" metaphor uses trending language among target users: 18-40 year olds
Initial Copy
Redesigned Copy
Initial Copy
Redesigned Copy
• "Bring a friend" ordered last draws attention to new information.
• "Bring a friend" ordered last draws attention to new info.
• "Bring a friend" ordered last draws attention to new information.
• Short + punchy = memorable
• "See the vision" metaphor uses trending language among target users: 18-40 year olds
Redesign #3.2
Initial Copy
Redesigned Copy
• Short + punchy = memorable
• "See the vision" metaphor is trending language among target users: 18-40 year olds
I'm always happy to chat about design,
short stories, or translation theory.
Let's get coffee!
I'm always happy to chat about design, short stories, or translation theory.
Let's get coffee!